A thumbs-up from ICM

The value of On-Hold Marketing is huge but don’t just take our word for it. ICM’s recent omnibus survey of more than 2,000 consumers highlighted key facts and figures about modern business communications and the use of phones in particular.

This research, from a world-renowned authority, highlights how On-Hold Marketing doesn’t just present opportunities but delivers genuine return on investment.

70% of people say they are put on hold for more than 50% of their calls
68% of people say they are put on hold for more than one minute
60% say they are in front of a computer while on hold
73% wanted something other than beeps or silence


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