Monthly Archives: January 2012
Do you copy?
Last time it happened, I was at a party. ‘What do you do?’ said a man. He was a whopping great bloke with a point to prove – his handshake was crushing. ‘I’m a copywriter,’ I said. He asked which … Continue reading
Where on hold meets online
The results are in. ICM’s recent omnibus survey of more than 2,000 consumers tells us that 60% of callers are sitting at their computer when they pick up the phone. So while your callers may be on hold, they’re certainly … Continue reading
What can you do in 30 seconds?
Stick the kettle on. Make some toast. Get nearly halfway round Silverstone in a Formula One car (if your name’s Michael). From the conventional to the unconventional, you can do a lot in 30 seconds. But what if we told … Continue reading
Making more of callers’ time on hold
Following a successful marketing campaign, callers can be like buses. You’ve waited for one, and now three have come along at once. Getting to your callers quickly is your first priority, yet placing them on hold can be inevitable. Here’s … Continue reading
