Author Archives: Kristian Hunt, Client Services Manager at PH Media Group
Santa’s own playlist
Among our many in-house audio branding specialists you’ll find experts in the production of brand-aligned playlists for exclusive commercial audiences. They’re the people who select and play the great music you hear in Harvey Nichols, Selfridges and other leading UK … Continue reading
Podcasts’ potential energy
Podcasts killed the radio show. At the very least they’ve ended radio’s hundred-year stranglehold on audio broadcasts. Today, anyone with a microphone, a PC and ideas can launch a podcast — a serialised digital audio broadcast that can be played … Continue reading
Making your mark with sound
Your trademark is a symbol of your business and all that it offers. It distinguishes your products, services and communications from those of your competitors. Simply, it’s a shorthand for your brand. But a combination of logo and words is … Continue reading
Sing a song for sixpence
Advertising has been called the science of arresting the intelligence long enough to get money from it. It’s cynical and it’s over-simplistic, but it’s not wrong. All marketing aims to bypass our intellectual defences to speak to our emotions. There … Continue reading
