Author Archives: Olivia Brocklesby, Audio Branding Manager at PH Media Group
Where on hold meets online
The results are in. ICM’s recent omnibus survey of more than 2,000 consumers tells us that 60% of callers are sitting at their computer when they pick up the phone. So while your callers may be on hold, they’re certainly … Continue reading
What can you do in 30 seconds?
Stick the kettle on. Make some toast. Get nearly halfway round Silverstone in a Formula One car (if your name’s Michael). From the conventional to the unconventional, you can do a lot in 30 seconds. But what if we told … Continue reading
Making more of callers’ time on hold
Following a successful marketing campaign, callers can be like buses. You’ve waited for one, and now three have come along at once. Getting to your callers quickly is your first priority, yet placing them on hold can be inevitable. Here’s … Continue reading
The ingredients list
The web is not short of technical advice for would-be podcasters. Quick research will show just how affordable the basic technology can be, and just how many free tools are readily available. While it is cheap and cheerful, that does … Continue reading
Building an audio logo
You don’t have to be a global brand to have an audio logo. If your business has on-hold marketing, places radio or television adverts, or features flash or video on its website, you can greatly enhance its brand recognition with … Continue reading
Trading in emotions
Music is powerful stuff. It can make us laugh, make us cry and trigger memories of bygone times. In fact it’s a big part of what makes us human. Little wonder then, that music can be used to influence our … Continue reading
