Category Archives: Audio Branding
Hearing what we want to hear
Increasingly, modern life is about choice. News services by the dozen, TV channels by the hundreds, radio stations by the thousands – it even seems that the majority of undergraduate degrees on offer are modular, giving students enormous control over … Continue reading
Give speech a chance
For people to understand, you have to make yourself understood. Sounds pretty obvious, but it’s one thing writing words on a page and a completely different kettle of fish saying them out loud. So the rule of thumb is, when … Continue reading
A World of Music
Music can define cultures, music can change cultures, heck – music creates its own cultures. It is defining and empowering. It brings people together and it divides them. It can heal the sick and break your heart. Music is all … Continue reading
The fame game
There are times when an organisation has the inclination and the budget to look beyond the realms of the norm and venture into the unpredictable world of celebrity. But understanding the dynamics of how a celebrity ‘works’ for a brand … Continue reading
Pro-am gulf
Successful companies often start and grow through the vision, skill and hard work of an entrepreneur – a person who once ran the business, did the books, swept the floor, painted the walls, ordered the stationery… and the rest. No … Continue reading
Speaking with nowt taken out
There’s no getting around it: accents often carry preconceptions and stereotypes. In the world of advertising and marketing, knowing exactly what image you want to project and researching how accents are perceived is a great way to add weight to … Continue reading
Finding the perfect tune
One of life’s great pleasures is browsing through things you’d love to own. Taking time to find exactly what you’re looking for can be very therapeutic. But when time is precious and you need to find the perfect music to … Continue reading
Standing out from the crowd
When you want your brand’s music to be exactly as you imagined it – perfectly congruent and instilled with values beyond the sum of its parts – there’s only one route to go. Having your own piece of music composed … Continue reading
Keeping your audio brand relevant
If you’re a fan of popular music, then you enjoy hearing the latest artists and songs. It goes with the territory. And whether you’re into rock, indie, pop or any other genre, there’s a never-ending supply of music to explore. … Continue reading
Where on hold meets online
The results are in. ICM’s recent omnibus survey of more than 2,000 consumers tells us that 60% of callers are sitting at their computer when they pick up the phone. So while your callers may be on hold, they’re certainly … Continue reading
