Category Archives: Audio Technology
Podcasts’ potential energy
Podcasts killed the radio show. At the very least they’ve ended radio’s hundred-year stranglehold on audio broadcasts. Today, anyone with a microphone, a PC and ideas can launch a podcast — a serialised digital audio broadcast that can be played … Continue reading
The ingredients list
The web is not short of technical advice for would-be podcasters. Quick research will show just how affordable the basic technology can be, and just how many free tools are readily available. While it is cheap and cheerful, that does … Continue reading
Build an audience by delivering value
Okay, so you’ve bought a state-of-the-art microphone and a nifty high performance soundcard for your PC; you’ve invested in some audio editing software, nailed carpet to the walls of your boardroom to deaden the reverberation and persuaded your IT manager … Continue reading
Capturing the UK’s sonic landscape
From ‘ello duck to howay, man, there’s no mistaking the richness of the UK’s accents and dialects. That’s why you’ll know that accent is a major thing we consider when we’re designing our client’s brand voices. Accent is not only … Continue reading
Therapy? The physical benefits of great music
In last month’s “Good vibrations” blog post, we featured research published by Nature Neuroscience that highlights how we use our favourite music to alter our state of mind and make us feel happy. But scientific research carried out by a … Continue reading
Wave says goodbye; Voice says hello
The end of Google Wave In this brave new world of fancy ideas and interesting ways to talk, it’s sometimes difficult to tell what will last and what won’t. When Google introduced Wave, the buzz was that Google had reinvented … Continue reading
The future of On-Hold Marketing
It’s 2010, which means it’s officially The Future. We’re all using jetpacks to get to work, using teleporters to go on city breaks, talking to family with our watches, that kind of thing. Well, sort of. Google and Apple taking … Continue reading
The evolution of on-hold production technology
At PH Audio we’ve used a number of methods to deliver music on hold, and our use of audio technology is something we’re always looking to improve and develop. So, from CD players that jumped and warped, to digital playback with a lot of flexibility, here’s a rough technology timeline. Continue reading
Demystifying Google Wave
What would email look like if it was invented today? That’s what Google asked themselves and Google Wave is their answer. Their point is that email has been around for forty years, and even though it’s still the primary form of electronic communication today, it’s certainly not the only one. So, they set about creating a way to merge the best of email, social networking and instant messaging to create a super communication tool, namely Wave. Continue reading
The new platform: Google dials into Ringback Advertising
Image credit: Gruntzooki @ Flickr The rise and rise of free stuff You’d be hard-pressed to miss the rise of free media content. In general, we’re expecting more for less – reading more free news online, downloading more free music … Continue reading
