Category Archives: Music Industry
Finding the perfect tune
One of life’s great pleasures is browsing through things you’d love to own. Taking time to find exactly what you’re looking for can be very therapeutic. But when time is precious and you need to find the perfect music to … Continue reading
Standing out from the crowd
When you want your brand’s music to be exactly as you imagined it – perfectly congruent and instilled with values beyond the sum of its parts – there’s only one route to go. Having your own piece of music composed … Continue reading
Keeping your audio brand relevant
If you’re a fan of popular music, then you enjoy hearing the latest artists and songs. It goes with the territory. And whether you’re into rock, indie, pop or any other genre, there’s a never-ending supply of music to explore. … Continue reading
Sing a song for sixpence
Advertising has been called the science of arresting the intelligence long enough to get money from it. It’s cynical and it’s over-simplistic, but it’s not wrong. All marketing aims to bypass our intellectual defences to speak to our emotions. There … Continue reading
Put a melody in your marketing
Once you appreciate music’s marketing potential, it’s tempting to give it a go. We encourage you to. You don’t need a multi-million pound marketing budget. You simply need a little insider advice. The trick is to approach music as you … Continue reading
Silence is Golden (and a Big Contender for Christmas Number One)
As we often say at PH Media Group, one of the biggest wastes of audio advertising space is silence. While silence used carefully adds impact, prolonged silence suggests your business has nothing important to say. But what about listening to … Continue reading
