Category Archives: Music On Hold
How we do it
We’re not just audio engineers. We’re audio branding experts. This means that we don’t just select great music for your audio production – we select great music that is right for your business. We do this by finding music that … Continue reading
Sing a song for sixpence
Advertising has been called the science of arresting the intelligence long enough to get money from it. It’s cynical and it’s over-simplistic, but it’s not wrong. All marketing aims to bypass our intellectual defences to speak to our emotions. There … Continue reading
Trading in emotions
Music is powerful stuff. It can make us laugh, make us cry and trigger memories of bygone times. In fact it’s a big part of what makes us human. Little wonder then, that music can be used to influence our … Continue reading
Time to go undercover
When someone calls your organisation to get more information, place an order or simply to talk to someone, what kind of impression do they get? Is it delightful or disappointing? Boring or inspiring? Terrific or terrible? It’s time to find … Continue reading
Telephone handling that hits the right note
Good call handling is not just good practice – it’s good marketing. Keeping your callers informed and engaged provides an excellent first impression of your business, extends your business’ relationship with its customers, and helps to convey your identity as … Continue reading
Worst firsts: horrible first impressions that are horribly common
We all worry about what impression we’re making on others, and why shouldn’t we? How we’re perceived by others can be the difference between companionship and solitude, cooperation and conflict, fame or obscurity, market success or market failure. Here are … Continue reading
How call centres are changing their tune
Successful audio branding may sound effortless, but behind the scenes a lot of thought goes into shaping a caller’s experience. We know that in a fluid consumer environment, where opinions are easily formed, it’s no longer good enough to make … Continue reading
Start ‘em young: the power of a memorable tune
Do you remember when you first heard your favourite song? It was probably the song that would go on to define a pivotal moment in your life. A song that still makes you cry tears of joy, laugh out loud … Continue reading
Signal and noise: which are you playing on hold?
It’s funny that silence can be so noisy. Silence is a lot of things. Sometimes it’s awkward or tense, sometimes it can be heartbreaking. It could be a hesitation that says so many words – it can be the pause … Continue reading
Good vibrations: the psychology of feel-good music
New research published in January’s Nature Neuroscience magazine has confirmed what many clubbers and gig-goers have always known: good music makes people feel great. But this is the first time scientists have evidence to link music with the release of … Continue reading
