Category Archives: On-Hold Messaging
How we do it
We’re not just audio engineers. We’re audio branding experts. This means that we don’t just select great music for your audio production – we select great music that is right for your business. We do this by finding music that … Continue reading
Time to go undercover
When someone calls your organisation to get more information, place an order or simply to talk to someone, what kind of impression do they get? Is it delightful or disappointing? Boring or inspiring? Terrific or terrible? It’s time to find … Continue reading
Telephone handling that hits the right note
Good call handling is not just good practice – it’s good marketing. Keeping your callers informed and engaged provides an excellent first impression of your business, extends your business’ relationship with its customers, and helps to convey your identity as … Continue reading
Worst firsts: horrible first impressions that are horribly common
We all worry about what impression we’re making on others, and why shouldn’t we? How we’re perceived by others can be the difference between companionship and solitude, cooperation and conflict, fame or obscurity, market success or market failure. Here are … Continue reading
Are rhetorical questions weakening your message?
Across all advertising formats, you’ll find questions. They’re on the sides of buses, up buildings, across billboards. They’re popular, and prevalent, because they’re one way advertisers make direct links with people. After all, a simple question can often get right … Continue reading
Signal and noise: which are you playing on hold?
It’s funny that silence can be so noisy. Silence is a lot of things. Sometimes it’s awkward or tense, sometimes it can be heartbreaking. It could be a hesitation that says so many words – it can be the pause … Continue reading
Don’t just say it. JFK it.
Last week, you might have caught the BBC’s look at influential speeches from some of the world’s most famous leaders. The article offered an insight into why, 50 years on, JFK’s inaugural speech is still so memorable, along with the … Continue reading
Get your skates on – it’s time to say goodbye to summer
As the summer holiday tan begins to fade and Bank Holidays are just a distant memory, nobody can fail to notice the gentle suggestion of the next season. And while uttering the C-word (Christmas) is a sure-fire way to rile … Continue reading
What’s a better way of saying ‘please hold’?
The phrase ‘please hold’ is synonymous with on-hold marketing, but like Big Brother and burnt chicken, it’s been overdone. If it’s worked for so long, why now is ‘please hold’ exactly what callers DON’T want to hear? Continue reading
A new year, a new you!
The New Year is a time for change, a time when we revaluate who we are and what we do. But wait — before you think, ‘Here we go, more spiel about how we should go on a diet or … Continue reading
