Taking pride of place on phmg.com, our company video is one of our most vital marketing tools –
encapsulating everything we can do for a brand in just over three minutes. With
the evolution of our product, it was time to create a brand new PHMG movie to
represent our status, artistry and exclusive musical offering. And after 12
months of work, four locations, two star storytellers and almost 100,000
collective air miles, the final cut is ready for its premiere. Read on as we go
behind the scenes on our most ambitious shoot yet – and unveil our latest
masterpiece.
When it came to choosing our opening location, we needed a city
that was home to the most iconic music venues, and represented the world’s
biggest and brightest branding hub. So there was only one choice: New York
City. Our opening scene is set at the renowned Carnegie Hall – an illustrious
sanctuary of sound where (as our script states) people from across the globe
gather to revel in the joy of music. It’s here where we meet our first
protagonist, Dr Peter Collett – Oxford Don who consults for the likes of CNN,
NBC, Sky and the BBC, and the trusted, expert face of PHMG from our previous
two company videos. A renowned behavioural psychologist, he adds authority,
gravitas and a real performance to the piece – explaining what makes music so
valuable to every organisation. From Carnegie Hall (with a short stop at the
unmistakeable neon lights of Radio City), we follow Peter to the next stop on
our journey: Times Square.
Samsung… Disney… Coca-Cola… Amazon… NFL… M&Ms… hundreds of the biggest brand names beam down
from billboards the size of football fields, right here in the epicentre of the
most recognisable advertising hub on the planet. And as you might expect, it’s
also one of the world’s busiest locations. Horns honk, traffic hums, music
blares and voices of every nationality shout to be heard – meaning finding the
perfect conditions for filming were nigh-on impossible. However, we battled the
crowds, the vehicles and hubbub to capture Peter in the glow of the neon, as he
told us why it’s vitally important for companies to consider their audio brand
alongside the visual.
Before the video is up, Dr Collett will return in our Chicago
office, bringing audio branding right back to the modern business. But first,
we’ll hop on a plane to Nashville, Tenessee, where our next expert is waiting
to take us into the studio.
Home to the Johnny Cash museum, Honkey Tonk Highway, and the
hundreds upon hundreds of live stages where legends made their names, Nashville
really is music city – so it’s a fitting home for globally renowned music
producer, Jacquire King. Most lauded for his work on the multi-million selling
Kings of Leon album ‘Only by the Night’, he’s also lent his expertise to
artists such as Norah Jones, Tom Waits, James Bay and Modest Mouse – earning
three Grammy awards and 30 nominations in the process. In a rare peek behind
the curtain, Jacquire has welcomed us into Blackbird Studios – the place where
his Grammy-winning magic is made. And it’s here where he tells us why every
company should consider audio branding from PHMG. Sitting in
front of his spectacular multi-million dollar mixing desk, he shows just how at
home he is in front of the faders, taking command of every button to achieve
the signature sound of his artists.
To really showcase our partnership, we also captured
Jacquire in our Manchester offices, where he met with our talented creatives.
Liaising with our composers and producers, he delved deep into our processes,
learning more about everything we do to offer his expert advice. And in meeting
with our Copywriters too, he witnessed how every element of an audio brand
unites in much the same way as a hit song.
You’ve met our storytellers… travelled the globe… and sat
behind the mixing desk of a world-renowned music studio. Now, it’s time to take
a look at our finished product. This new video is designed to showcase the true
value, scope and creative power of audio branding – while presenting us as the
world leader we are. So without further ado, hit play on the latest PHMG
premiere.