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PHMG Foundation: supporting NAMI

Jan 27, 2019

This year, we’re supporting just five of the causes closest to our hearts to make the biggest possible difference – one of which is NAMI. Read on as we learn more about the valuable work we’ll be helping the charity to continue in 2019. 

The National Alliance on Mental Illness is the nation’s largest grassroots mental health organisation dedicated to building better lives for the millions of Americans affected by mental illness. Born in 1979 out of the efforts of a small group of families who wanted to make a difference, NAMI has since blossomed into the nation’s leading voice on mental health – and now offers support, raises awareness and improves education in communities throughout the United States.

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All the work NAMI does is driven by their motto “you are not alone”. One in five American adults experiences some form of mental illness in any given year, and across the population, one in every 25 adults is living with a serious condition such as schizophrenia or bipolar disorder. The organisation challenges widespread misunderstandings about mental illness to show sufferers it’s not their fault – supporting them to finally get the treatment they need. 

NAMI invites people to take the StigmaFree pledge – a movement of thousands of people across the country who are fighting to change the way the world sees mental health. The campaign asks people to use their voice to shift the social barriers for those living with mental health conditions – and in turn make the world a better place for everyone within it.

A project born out of this is The Confess Project, a docuseries created by Lorenzo Lewis in which barbershops across America are used to start conversations, spread hope and encourage healing in the black community:


As a grassroots organisation, NAMI’s work is made possible through donations from the public. The PHMG Foundation’s contribution will help provide a national network of support and resources, both online and in communities across the country – and help ensure no one is alone on their mental health journey.   

Stay up-to-date on all PHMG’s fundraising efforts by visiting our Twitter page – @PHMGfoundation – or following the posts at our CSR page. In the meantime, donate via our Virgin Money page to make sure we smash our target for 2019.