After last week’s
unforgettable Grammy’s ceremony, it was the Brits’ turn to showcase and
reward the incredible wealth of talent the nation has to offer. It was a night
of outstanding live music with a feeling that absolutely anything could happen.
The event was a huge success, aptly opened by The Greatest
Showman’s, Hugh Jackman, providing a taste of what was to come in terms of
complex, sublime and grand performances. His delivery of ‘The Greatest Show’
featured a certain special guest taking his place among the dancers, this
year’s host, Jack Whitehall.
There were a whole host of artists who would be rightfully
thrilled with the recognition they received, and none more so than The 1975.
They took home two of the night’s most prestigious awards – Best British Album
for the chart-topping ‘A Brief History of Online Relationships’; as well as the
award for Best British Group. These big winners took to the stage with a host
of other victorious acts, including Calvin Harris, Dua Lipa and Jorja Smith,
stole the show with a captivating performance of ‘Don’t Watch Me Cry. But it
wasn’t only the acts that were remarkable – especially to us at PHMG. Sponsor
Mastercard took each ad break as the perfect opportunity to showcase their new
sonic logo, with Camilla Cabello giving gifts a host of lucky people to the
sound of the Mastercard melody. This clever promotion put forth
the finance
giant’s rebrand to an even greater audience, making the new sound even more
synonymous.
The Brits isn’t, however, all about what’s going on this
side of the Atlantic. The achievements of our international counterparts can’t
be ignored. Following an incredible year in the spotlight and at the absolute
top of his genre, Drake was awarded Best International Male. The accolade comes
off the back of a number one album worldwide, as well as a collection of
chart-topping singles that have left UK listeners streaming again and again.
There was also a special honour for a woman who’s been blessing the charts
since her debut album in 2002, Can’t Take Me Home. Pink received the
illustrious Outstanding Contribution to Music award – rightfully joining other
industry legends like David Bowie, Sir Elton John and Robbie Williams.
The appeal of British musicians to the rest of the world is
nothing new. A diverse roster of talented stars from The Beatles and One Direction,
to Coldplay and Adele have broken America – and the rest of the world. One man
whose music appeals to a truly global audience is Ed Sheeran. There are few
who’ve managed to capture the world’s attention quite like him; dominating
charts and selling out arenas wherever he goes. After earning his place among
the planet’s elite performers, it was only fitting that he received the Global
Success award for taking British music to the worldwide stage.
Between the Grammys and the Brits, this last two weeks have
proven that musical talent abounds across the globe – and we can’t wait to see
which new stars emerge in time for next year’s awards.
