England vs. USA: Fifa Women's World Cup
Jul 02, 2019
For the second FIFA World Cup in a row, England have done the country proud and made their way to the semi-final – and this time it’s the women’s team being cheered on to glory. At 8pm tonight, they’ll be taking on the tournament’s favourites in USA; a team whose lofty expectations have certainly been matched by performances on the field.
Each team boasts a crop of top-quality players, with England’s squad featuring one of the best women’s player in the world, Lucy Bronze. While USA’s Co-captain Megan Rapinoe has backed up her fighting talk with some truly incredible contributions throughout the tournament.
For both nations the journey to this stage in the World Cup has been emotive, memorable and hard-fought. England outclassed rivals Scotland in the opening exchanges of the game, but a late goal from the Scots made for a nervy final 10 minutes. England then continued this fine form throughout the tournament, winning every single game, yet the round of 16 match against Cameroon proved challenging for all the wrong reasons, as England were forced to not only win the game, but avoid serious injury as the opposition took rough challenges to a new level – with the Lioness’ manager Phil Neville labelling them “a disgrace”.
USA have also achieved victory in each of their five games leading up to the semi-final, setting the standard from match day 1 with an unprecedented 13-0 win over Thailand. With victories and clean sheets in their following two games they seemed on-course to whitewash all before them, but close-run one-goal wins in the round of 16 and quarter final showed they are a team not without weakness.
The popularity and exposure of the Fifa Women’s World Cup 2019 has seen huge brands embrace women’s football as part of their marketing campaigns, further propelling the players into stardom. Nike’s empowering “Dream With Us” advertisement centres around players from a range of nations, and encourages young girls to follow in their footsteps and chase their dreams. While in the US, the women’s team has eclipsed the men’s in terms of success, and that in-turn has seen them take on a huge range of sponsorship deals – with network giant Fox running a series of ads showcasing the success and reputation this team has earned.
Tonight's game is a match in which the victor will likely take home the trophy at the end of the competition, and as a company with huge presence both in the UK and North America, PHMG would like to wish both teams the best of luck for tonight, and the rest of the competition.