Cloud telephony’s benefits to business: adapting for success

Cloud telephony’s benefits to business: adapting for success

Jul 01, 2020

In business, communication is everything – and very few things have done more to advance the potential of business communication in recent years than cloud telephony. With new systems in place, companies are able to future-proof their processes, cut their costs and grow their budgets elsewhere. But perhaps the most exciting benefit of cloud telephony is its ability meet the demands of modern business.

Global opportunities
Cloud telephony cuts the cord of traditional business phone systems and opens up a new world of opportunities. Where once calls had to be fielded from a singular point, now you can conduct business wherever you please – and this is all thanks to the advancement of softphones. With much of the world working remotely, softphones ensure you can make full use of a workforce that’s no longer chained to their desk – instead, employees can handle enquiries practically anywhere. And according to Business 2 Community, 29% of organizations have already made the switch to voice cloud, forwarding calls across the globe and seizing every opportunity available.

Cloud telephony’s benefits to business: adapting for success

Working remotely
Alongside increased prospects, what are the benefits of being able to field calls from any location? According to Harbor Networks, businesses using voice cloud and UC systems have seen productivity increase by 20%, which could be explained by a subsequent increase in staff happiness. An IATA survey found that 67% of employees believe cloud telephony improves their call handling, while 63% say it helps them manage messages. With COVID-19 restrictions proving that many businesses can work just as effectively from home or other locations, these stats should be very encouraging for any business with cloud telephony set up. 

Cloud telephony’s benefits to business: adapting for success

Renewed engagement
The numbers show that cloud telephony systems work, but they can also work harder and smarter when used to their optimum capabilities. With no outdated hardware or complex technology to contend with, you can have tailored audio content uploaded instantly at key points on your caller journey. From greetings and call queues to audio while connecting and on-hold, your callers will never while outdated messages play – they’ll engage with fresh content that reflects your latest business developments.

Although there are many benefits for businesses using cloud telephony, adaptability is perhaps the greatest. It gives you the opportunity to move your workforce as and when you need to while boosting their productivity. And on the occasions when they’re not working hard for you, you’ve got the peace of mind of knowing that your phone system is.