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With only a limited number of slots, this results in a very competitive
playing field, as big names across all sectors battle for the ultimate
platform – one that unsurprisingly comes with an equally large cost.
Prices for a 30-second spot in 1967’s inaugural Packers versus Chiefs
Super Bowl cost $42,000. Adjusted for inflation, that’s about $321,000,
and today, brands can expect to pay an astronomical $5.5 million – on top
of the cost of creating a multi-million dollar commercial. It’s big stakes for
those willing and able to fork up the cash, but when done right, the value
of these ads goes far beyond the final score. |