The audio branding recording of a lifetime
Sep 01, 2021
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Once in a while we’re lucky enough to work alongside a client whose ambitions for their brand present us with opportunities to perform and record new music in circumstances that take our breath away.
That was the case earlier this week, when we headed down to London to record a new Brand-Sound™ for Premier Sotheby’s International Realty. This global real estate brand was founded in 1976 by Sotheby’s fine art dealers, and operates almost 1,000 offices in over 70 countries and territories the world over.
As a luxury brand whose customers demand the very highest standards, we pulled out all the stops to deliver a premium experience befitting the Sotheby’s name. Our team, including conductor Charlie Wilkins, boarded an early train and set off in the direction of the iconic Abbey Road Studios, where we were privileged to be joined by some of the world’s elite performers: The Royal Philharmonic Orchestra.
Not only would conducting the Royal Philharmonic Orchestra be a career-defining moment for Charlie, but the occasion coincided with his birthday – and he was overjoyed at their spontaneous rendition of the renowned standard, ‘Happy Birthday to You’.
Since current international travel restrictions prevented our client from attending on the day, we wanted to capture this incredible moment through images and video -
if you’re following our Instagram stories (check out the highlights)
, you may have seen a few clips already. It was a truly emotional occasion, with several in attendance moved to tears by the 55-piece orchestra’s soaring strings.
The recording has now entered our unique production process and will soon be appearing across Sotheby’s branded platforms across the globe.