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Everything you always wanted to know about sonic logos (but were too afraid to ask)

Guides & explainers

Everything you always wanted to know about sonic logos (but were too afraid to ask)

Are sonic logos a marketing buzzword of a rebranding essential? We’ve answered all the common questions about what they are, why they exist, and why your brand needs one.

Our favourite recent rebrands

Expert comment

Our favourite recent rebrands

Looking for inspiration? We’ve picked out five of our favourite rebrands from the last couple of years and explained why they work so well.

How to ensure consistency in your brand

Guides & explainers

How to ensure consistency in your brand

87% of customers think brands should work harder at delivering a consistent experience – and consistent presentation of a brand has been seen to increase revenue by 33%.

The musical minds behind our greatest innovation

Interviews

The musical minds behind our greatest innovation

We create a new piece of music for every client who signs up for our service. That sounds daunting… but the creative brilliance of two team members solved that.

Joshua Cassel: How we’re revolutionising our post-production process

Interviews

Joshua Cassel: How we’re revolutionising our post-production process

Audio post-production can make a huge difference to the perceived quality of your communications – and our new process makes them sound better than ever.

Creative ways to introduce and reinforce differentiation during a rebrand

Guides & explainers

Creative ways to introduce and reinforce differentiation during a rebrand

Imitation may be the sincerest form of flattery, but if you’re to stand out you need to do things that set your business apart from your competitors.

How to create the perfect playlist for every type of workout

Guides & explainers

How to create the perfect playlist for every type of workout

Music’s ability to improve performance is called the ‘ergogenic effect’, and it means that there is such a thing as ‘performance-enhancing drums’!

Reinvigorate your soundscape (for your mental health’s sake)

Expert comment

Reinvigorate your soundscape (for your mental health’s sake)

It’s February already, but 2022 still feels fresh out of its box – and with the uncertainties of the pandemic not entirely behind us, it’s as important as ever to make space for our mental wellbeing.

Olympics winning athletes’ pre-race musical favourites (and what your business can learn from them)

Guides & explainers

Olympics winning athletes’ pre-race musical favourites (and what your business can learn from them)

Find out how Michael Phelps, Adam Peaty, Haile Gebrselassie and Mohamed Ahmed get themselves in the zone for the race of their lives.