Research & analysis
How to implement audio into your business
We talk a lot about how audio can make a difference to your business. But how and where can you push your audio in front of your audiences at different stages along the customer journey?
Research & analysis
Callers unimpressed by customer experience during pandemic, research finds
New research commissioned by PHMG has revealed that telephone usage is up significantly over the last 12 months, with consumers choosing the phone over chatbots and social media.
Research & analysis
Bad hold music causing complaints, say business owners
A poll of business owners commissioned by PHMG has revealed that almost two in five (39%) businesses have received complaints about substandard hold music.
News & announcements
August 2021: Our talent under the spotlight
Here at PHMG we’re privileged to work with a number of hugely talented composers and musicians – here’s what they’ve been up to lately.
Expert comment
Summer 2021: How are brands using audio right now?
The sun’s shining, the birds are singing… and as we slowly start to return to life as normal, the sounds of summer are beginning to come back into our lives with a bang.
Expert comment
Campaign magic: The best uses of music in marketing
89% of the advertising we consume features music in some way – and when you combine that with celebrities, you’re onto a real winner.
Expert comment
The music and sounds of the 2020 Tokyo Olympics
It’s bye-bye Samba and hello J-pop as the world’s greatest show moves on from Rio de Janeiro this summer. Here’s what to expect when tuning into this year’s games.
Expert comment
So long, artificial crowd noise: analysing the sound of UEFA Euro 2020
Last season was like no other for the football fanatics among us. But on the 11th of June, the beautiful game returned – and so did the crowds.
Expert comment
Sonic logos: Mastering your sonic identity
Audio branding comes in many forms, but perhaps the most literal and memorable is the sonic logo. Master composer Charlie Wilkins is here to explain.
News & announcements
Made in Manchester… growing in Leeds
Established in Manchester in 1998, PHMG has grown up in a city defined by its proud musical heritage. Now, 23 years on, we’re opening a second UK office – across the Pennines, in Leeds.