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How to implement audio into your business
We talk a lot about how audio can make a difference to your business. But how and where can you push your audio in front of your audiences at different stages along the customer journey?
Interviews
Oscars 2021: Charlie Wilkins on this year’s music winners
This weekend saw the 93rd Academy Awards take place, and to say it was always going to have a different feel to previous years may be an understatement.
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Sound of Metal: An immersion in sensory disorientation
What does it feel like to lose one of your senses? What does it sound like? This is the question at the heart of Sound of Metal – one of the year’s most talked about films.
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Earth Day 2021: The sounds of our planet
April 22nd is Earth Day. This year, we’re providing our insight on the subject we know best: sound.
Interviews
Steve Wilk: How we create a Brand-Sound™
At PHMG, we partner with businesses across the globe to capture their unique brand identity in sound; Head of Creative, Steve Wilk, explains the process.
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The importance of innovation for modern businesses
‘Innovation,’ particularly in the workplace, has become both a byword for success, and a business buzzword. But what does it actually mean to be innovative?
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Grammys 2021: A history-making show
For those of us craving the opportunity to see live music again, Sunday’s nights Grammy Awards ceremony was a great reminder of what we can look forward to.
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Creativity abounds in audio: Why your business needs sonic branding
Audio has incredible power: to cut through the clutter of the visual world, to reach us when we’re busy with other things, and to forge an emotional link with our experiences and memories.
Interviews
PHMG Picks: Dan Lafferty shares his top creative audio innovations
An app, an ad, an album: our VP of Creative, Dan Lafferty, shares the audio innovations that inspired him recently.
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International Women’s Day 2021: The future of the female voice assistant
Ever wondered why Siri and Alexa are women? As digital technology does more and more for us, we explore whether the gendering of our digital assistants reinforces stereotypes.