audio branding: explained
We’ve all heard one of our favourite songs used as part of a marketing campaign… recognised a certain voice in association with a particular brand (just think Jon Hamm and Mercedes Benz or Morgan Freeman and Visa)… and come to expect entertainment at the sound of the Netflix ‘ta-dum.’ All these are examples of audio branding – but what exactly is involved in this uniquely powerful type of marketing? And how does it really benefit a business? This article has all the answers, so read on to learn more about the power of sound.